According to a 2023 study by sports marketing agency Wasserman, women’s sports made up 15% of total media coverage, with social media and streaming services playing a significant role in even that minimal reach. (Photo Credit: Library of Congress Life, www.commons.wikimedia.org)

In the world of women’s sports broadcasting, Whoopi Goldberg is stepping up to the plate.

The EGOT winner and co-host of ABC’s “The View” announced the pending American launch of the All Women’s Sports Network, or AWSN, a new global television channel that exclusively airs women’s sports — the first of its kind. Goldberg shared the news about her project, set to debut in the U.S. later this month, during a recent appearance on “The Tonight Show with Jimmy Fallon.”

She said that the network broadcasts everything “from soccer, basketball, tennis, cricket, curling — you name it.” Goldberg added to Fallon, “If a woman is playing it, we’re showing it.”

CommonSpirit Health, a nonprofit that …

Tags SMM, Social Media, Social Media Marketing