While hype envelops OpenAIs genAI video platform Sora, some warn against commercial use

Some say Sora will supercharge marketing and commercial creativity. Others are less convinced.

As part of its ‘ship-mas’ product push ahead of the holidays, ChatGPT parent OpenAI on Monday released Sora, its highly anticipated video-generation platform, which was previously available only to a select group of testers.

It’s a launch that some experts believe could greatly disrupt commercial creativity.

After iterating for a number of months, OpenAI has developed an enhanced version of the tool, dubbed Sora Turbo, available now via Sora.com for ChatGPT Plus and Pro users in the US and some other markets. Sora Turbo promises faster video creation capabilities, enabling users to produce realistic, 1080p resolution videos that are up to 20 seconds long from text prompts. The model supports a variety of aspect ratios and allows users to customize content with their own assets or create entirely new visuals.

The product also includes a ‘storyboard tool’ …

Tags Content Marketing, Video Content Marketing, Video Creation