What is Link Retargeting? A guide [Video]

Looking to leverage retargeting links to stay top-of-mind among your prospects and customers?

Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving as a subtle reminder and a nudge to users who have shown prior interest in your offerings.

The beauty of retargeting links lies in their ability to offer personalized user experiences. They can identify users who have shown interest in specific products, pages, or content and serve them with customized ads that resonate with their interests and browsing behavior. It increases the chances of conversions, as the ads seem less intrusive and more aligned with what the user may actually …