What Is B2B Video? | Brafton

In 2024, diving into business-to-business (B2B) video marketing is practically essential for success. While video has long been a star in business-to-consumer (B2C) circles, its potential in B2B is equally immense.

Unlike quick consumer decisions, B2B purchases tend to involve more detailed research and complex decision-making. That’s where your video content can take the lead, providing a dynamic way to educate and influence stakeholders throughout the sales journey — from sparking interest to sealing the deal.

Video is your ally in making a lasting impact in the B2B landscape. Read on for a roadmap to mastering B2B video marketing in 2024, whether you’re trying to capture attention, build trust or drive conversions. 

B2B video is a dynamic medium that uses moving images and sound to convey information or communicate messages. They’re essentially supercharged storytellers, grabbing attention and expressing ideas in a way that sticks with your B2B audience.

And how do they do …