We’re excited to share a first look at part of our new visual brand with you: our font, Kit Sans! [Video]

We’re excited to share a first look at part of our new visual brand with you: our font! 

This is Kit Sans.

It’s a custom typeface that’s been designed to feel strong & trustworthy, but also sincere & welcoming. 

The rounded edges & corners on this sans serif help strike that balance and represent our brand strategy.

Based on what you’ve heard about our rebrand so far and our new brand strategy & product philosophy as Kit, is this new font:

→ bolder than you expected
→ as bold as you expected
→ not as bold as you expected