Hi everyone and welcome to Learning with GP, where learning is simplified.
In this video, we talk about which analytics / metrics can you use to track your website in your online marketing campaign?
If there are any specific questions, do write to me in comments and I will try to help you out 🙂
Do share it with people you might think will find it useful and of course, feel free to let me know your thoughts and suggestions 🙂
I highly appreciate your support.
👉Time stamps:
0:00 Introduction
1:28 Which analytics data to collect?
2:17 Points to consider before selecting the tracking metrics
3:40 Website tracking #metrics
3:53 #Sessions
5:17 Click-through-rate
6:12 Website traffic
7:26 Page views
8:21 Time spent
9:07 Interaction type
9:18 Source of the traffic, referral channels
10:15 Device type
10:38 New vs returning customers ratio
11:31 #Bounce rate
11:59 Exit rate
12:43 Housekeeping
⏭️ E-commerce tracking metrics :
⏭️ Social media & email tracking metrics :
⏭️ Lead generation tracking metrics :
⏭️ SMART Marketing Strategy :
⏭️ How to create viral online marketing splash:
⏭️ Is social media marketing the best choice for your business? –
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