Vinted and Stink Studios introduce Re~invinted, a data-powered campaign that reveals the culture behind second-hand trading [Video]

LONDON, UK – Vinted, Europe’s leading international online C2C marketplace dedicated to second-hand fashion, is launching ‘Re~invinted’ — a campaign and website experience created by Stink Studios in support of Vinted’s new creative platform “New Again”. 

The New Again feeling is about the pride in a find and the joy in a sale. The freedom to reinvent ourselves without worry or waste. The promise of feel-good possibilities and fresh starts, again and again.  

Re~invinted reveals the behaviours of the millions embracing the ever-expanding pre-loved trend — those choosing secondhand over ‘new’ in favour of shopping, selling, and saving on their own terms. 

The campaign spotlights the unique habits driving the community, reflecting the mindsets of buyers and sellers of differing tastes, desires and motivations.

Vinted’s data insight team and Stink have identified unique personas, each representing a different shopper mindset, ranging from things like: ‘Negotiator’, ‘Hotshot’, ‘Sneakerhead’, ‘Retroholic’, ‘Bundler’, ‘Novelist’, and many more.

The …