Video Strategies to Engage and Attract Senior Living Residents [Video]

Marketing senior living communities is uniquely challenging.

Families are often searching for a place that feels like home, where their loved ones can be cared for and thrive, while at the same time, they are faced with concerns about the quality of care and affordability.

In addition, the market is competitive, with over 30,000 assisted living communities in the United States, each vying for the attention of prospective residents. Senior living marketers must effectively communicate their values and differentiate their communities from others.

Video content has proven to be one of the most effective tools for meeting these challenges head-on. Research shows that viewers retain 95% of a message when it’s conveyed through video, compared to just 10% when reading text. The ability to convey emotion, showcase daily life, and build trust is critical in helping families feel confident in their decisions—and video does this better than any other medium.

Why Video Content Matters for Senior Living Facilities

Video contenthas become an …