With the all-important renewal period for health insurers now underway, Droga5 Dublin, part of Accenture Song, has rolled out a new campaign for Vhi that highlights the health insurer’s connected healthcare service.
Called “Because Your Health Means Everything” the campaign focuses on the collaboration between the doctors, nurses, specialists and clinicians at Vhi clinics and the “seamless connectivity” between them.
Based on the creative idea of ‘Where healthcare connects’, the campaign is running across radio, OOH and online, where the brand speaks to their range of services and how they work together.
“We are very proud of the connected care we deliver through our many healthcare services and clinics and we are delighted to bring this to life in this new campaign,” says Adam Bacon, head of marketing, Vhi. “ Our members and patients can avail of so many healthcare services from Vhi and this campaign showcases the breadth and …