Vertical video is taking over our screens

Vertical video content has taken over our social media feeds, and all for a good reason! (We’re looking at you, TikTok…)

So, with everyone aboard the vertical video bandwagon, you might have to hop on too.

What is vertical video?

Vertical video is exactly what it says on the tin: video content, but make it vertical.

With over 75% of videos consumed on mobile, vertical videos are a great way to consume content, as the aspect ratio is tailored to the size of the modern mobile phone. At an aspect ratio of 9:16, the exact opposite of traditional horizontal video at 16:9, vertical video is designed to fill the entirety of your screen.

All sounds simple, right? We thought so too, but it seems to be causing quite a stir. But we’ll get to that later.

For now, let’s take a journey down memory lane…