More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts.
Marketers can still use innovative tactics to execute an ABM strategy, such as leveraging LinkedIn. LinkedIn stands out as a particularly effective channel for implementing ABM strategies. With its professional audience, robust targeting capabilities, and powerful engagement tools, LinkedIn provides the ideal ecosystem to connect with decision-makers and influencers.
In this article, we’ll explore how to use LinkedIn account-based marketing effectively, covering everything from audience selection to content creation, campaign execution, and performance tracking.
- LinkedIn is ideal for ABM because millions of key decision-makers leverage that platform.
- To create a LinkedIn ABM strategy, identify target accounts, create personalized content, invest in paid ads, join groups, host events, align sales and marketing teams, and measure your results.
- Some best practices for LinkedIn ABM include focusing on quality accounts over quantity, using visual content, …