Unlocking Value With Your Content✅ [Video]

What the heck does “create VALUABLE content” even mean?!😵‍💫 (read caption for FULL explanation and example!)

The thing about “valuable content” is that value is subjective. What I find valuable might not be what you find value. So if you’re trying to grow on Instagram, ask yourself this question:

❔What kind of content will MY TARGET AUDIENCE define as valuable?

I’ve found that there are four main ways people provide “value” on social media:
Educational content
Entertaining content
Inspirational content
Relatable content

I call these “Value Pillars”. The cool thing, is you can rotate between Value Pillars, while also rotating through Content Pillars (content pillars are the subtopic you rotate talking about in your niche)

Example: If you’re in the fitness industry and your content pillars are: nutrition, workouts, form videos, & mindset. Pick on content pillar and rotate through the value types:
How could you deliver Nutritional content to be Educational?
How could you deliver Nutritional content to be Entertaining?
How could you deliver Nutritional content to be Inspirational?
How could you deliver Nutritional content to be Relatable?

Play around with that and see what sticks with your audience!

#SocialMediaTips #ContentCreation #ValuePillars #AudienceEngagement #ContentStrategy