Uber and Open Influence Win OMMA Award for Best Automotive Campaign [Video]

We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards. This prestigious event, held at NYC’s Cutting Room, celebrates the best in online marketing, media, and advertising. The evening highlighted some of the most innovative and creative campaigns from the past year, and we’re honored to be recognized among them.

Our winning entry, the Uber Comfort Electric campaign, targeted discerning audiences across Millennials, Gen X, and Gen Z in both the US and Canada. The campaign’s goal was to raise awareness and drive adoption of Uber Comfort Electric—an eco-friendly, premium rideshare service offering riders a luxurious experience with top-rated drivers.

The campaign delivered impressive results, generating over 1.6 million views and 361,000 engagements across TikTok. One standout post even went viral, garnering over 57 million views. In total, we produced 72 social media assets, including paid ads and B-Roll footage, …