The international SEO strategy our teams put together for TollFreeForwarding
Because of the large number of webpages that needed localising for the Hispanic market, our teams devised a detailed international SEO strategy that contained various stages so that the optimisation project could take place over several months.
Updating and managing the website CMS
Through the guidance of our technical SEO team, TollFreeForwarding updated the CMS so that the website could handle multiple languages. In addition, the team fully managed content updates throughout the project in TollFreeForwarding’s bespoke CMS.
Conducting localised keyword research
Our website translation specialists conducted localised keyword research and user analysis to ensure the content resonated with and was culturally appropriate for Hispanic users. One method our team used to examine how people in the Spanish-speaking community searched for virtual phone numbers on Google was to conduct local keyword research and assess their search behaviour.
This helped the team understand specific cultural nuances that needed to be considered when creating content for Spanish …
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