How starting a 2nd YouTube channel SAVED my business + UNLOCKED my creative freedom! 🎥✨Â
I know this might be a HOT TAKE, and this isn’t advice that I would give to just anybody! But starting a 2nd YouTube channel, has been such a helpful thing for my business.
Why??
My main YouTube channel is NOT a “lifestyle, influencer, creator” account to me. It’s a Business. My Business teaches creators how to grow on social media. So OF COURSE trying to force my channel to become vlog content might not be the best idea.
While I know there are ways I can tie in my personality into my education content and make some casual content, starting my 2nd channel has allowed me to happily lean into educating on my main channel!
I know it sounds crazy and doesn’t make sense at all but now that I have a personal outlet FOR ME, where I feel 0 pressure to implement strategy, my Main Channel has been fun again 🤣
Again, I wouldn’t recommend everyone split channels up or “start a 2nd channel” but where my channel is at and my business is at, I figured it was the perfect time!
#YouTubeJourney #ContentCreation #Creator #SmallBusiness #CreativeFreedom #EntrepreneurLife #ContentStrategy