There are lots of ways to win a new account for your advertising agency. You get a referral (the default for many agencies); you have unique expertise (let’s say e-commerce); you are known as a specialist in a category or geography; you have a kick-ass thought leadership program that gets read and passed along; you are an SEO genius and are listed on page one for your Google keywords.
I’ll show you one more approach below.
An Unignorable List
But first, here’s a list of ways to avoid getting a prospective client’s positive attention. Even worse, some profound ways for you to be very very ignored.
- Send them a one-off copy-heavy email and hope they respond.
- Send them a series of emails about how wonderful your agency is (not them or their issues), and then hope they respond.
- Find other special ways to bug the hell out of them. Multiple voicemail messages anyone?
- Ensure that your agency sounds exactly like the other agencies trying to …