AI has become part of our daily lives. The average person uses voice assistants like Alexa and logs onto social media daily. Therefore, it’s no surprise that AI has dominated business and improved many daily operations for companies in various industries.
This doesn’t stop at marketing; AI is on its way to dominating various marketing functions. Both generative and agentic AI have become regular parts of a marketing campaign. Marketers rely on tools that make their campaigns more efficient, and more technologies are constantly emerging.
This guide will serve as the touch point for everything about AI marketing. We will explain how to implement AI in your everyday marketing functions, which tactics benefit most from AI, and which AI marketing tools to use.
- AI in marketing simulates human intelligence to boost the performance of your campaigns.
- An AI tech stack can offer personalized content, enhanced data collection, improved customer experiences, and efficient ad targeting.
- Marketers can apply AI to content creation, email marketing, …