The Team Behind Crumbl Cookies Sydney Pop Up Speak Out [Video]

If you’re a Sydney-sider on TikTok, you may have come across some drama involving a pop-up stall for the coveted and viral Crumbl Cookies. And let me just say, this whole thing feels like a surrealist episode of Nathan For You. But why has a niche one-day cookie pop-up captivated our For You Page? Let’s find out.

Crumbl Cookies is a chain of cookie stores in the United States known for their rotating flavours of deluxe, top-notch cookies. And, thanks to its A+ social media marketing game and new flavours each week, the company has managed to make its product quite the hot-ticket item.

On September 20, a company called Crumbl Cookie Sydney (@CrumblSydney on TikTok) began advertising a pop-up stall selling Crumbl Cookies in Sydney’s North Bondi. Originally, it was scheduled for Wednesday, September 25 but delivery delays resulted in the pop-up being rescheduled for September 29.