Unlike a fine wine, technology doesn’t get better with age. We call all drink to that.
Ah… if only code matured like a Cab, maybe we wouldn’t be in a constant cycle of change. You could bottle an app once, put it on the rack, and let its tannic profile blossom into greatness.
But alas, the soil of the digital vineyard isn’t sown as such.
Pour another glass and ponder this: Since the pandemic, we’ve accelerated digital transformation to unthinkable speeds and expectations. In the realm of e-commerce, organizations are measuring their go-to-market strategies in days – sometimes hours. Technology is in a hyperbolic state of flux, and modern applications are under greater pressure to perform.
And brands that stand still with their own transformation might, shall we say, die on the vine.
For the last few decades, we’ve been reliant on a particular vintage of integrated, pre-composed, and often expensive systems to power our digital …