The sneaky tactics used by Big Brother housemates in a bid to take the crown – as the 2024 series kicks off [Video]

09:43 EDT 06 Oct 2024, updated 09:47 EDT 06 Oct 2024

After a triumphant comeback last year, the reality show that started it all, Big Brother, is back on our screens today. 

ITV‘s reboot of the ‘ultimate social experiment’ returns with a fresh group of housemates who will contend to win £100,000.  

With so much money at stake, many contestants have entered the famous house with a sneaky strategy to take home the big money prize. 

But which strategies are successful? And what do the past champions have in common?

MailOnline spoke to psychologists to find out exactly what it takes to win the show. 

As any fan of …