Flashback to 2017: Video as the Marketing Hero
In 2017, video emerged as the marketing hero of the moment. Amid content overload, brands needed a winning strategy to improve ROI through video marketing. Video stood out, but success required a strategic approach.
A Look Back: Jon Mowat at the Oi Conference in Cardiff
Our Managing Director, Jon Mowat, conducted a masterclass at the Oi Conference in Cardiff in March 2017. His sessions aimed at helping brands harness the power of video to generate brand growth and increase sales were a highlight of the event.
The Oi Conference, held at City Hall, Cardiff, was Europe’s fastest-growing social, mobile, and mar-tech event at the time. It took place on Thursday, 30 March 2017, and attracted a wide range of industry professionals.
Keynote Speakers from 2017
The 2017 conference featured keynotes from prominent industry leaders, including:
- Head of Innovation at Barclays
- Head of Audience Development at Sky News
- Head of Social (EMEA) at Yahoo
- Director of Global Mobile Strategy at …