The Power of Purpose-Driven Brand Stories with David Aaker [Video]

A Content Disrupted podcast with David Aaker, “The Father of Modern Branding”

The Power of Purpose-Driven Brand Stories with David Aaker from Skyword on Vimeo.

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Join us for a fascinating conversation with David Aaker, who is often hailed as “the father of modern branding”. He is also Vice Chairman at Prophet, a brand strategist, and author of eighteen books including “The Future of Purpose-Driven Branding”. In this episode, David discusses the importance of long-term brand building and the dangers of chasing short-term gains. He also highlights the role of purpose in branding and how it humanizes the brand and makes it relatable. David touches on the need for marketers to adapt to new organizational structures and staffing needs brought about by advancements in technology, and looks towards the future, judging the determining factors for brands to succeed in 2025.

Episode Highlights:

• [10:40] Purpose …