The Pitch: Advertising and marketing news for 11.26.24 [Video]

BES Studios produced the GQ video cover story “Dwayne Johnson: Wrestling with Life & Trying to Disappear.” The 30-minute interview was filmed at Johnson’s Virginia home. Creative and post was provided by the magazine.

BES was hired by California agency Innocean USA for a social media campaign for Hyundai USA. The 30-second spot was produced by BES, which constructed a 30-foot 4K video wall as a backdrop. BES’s Richard Bailey directed the clip, which was filmed by BES’s Douglas Bischoff.

Padilla hired Ryan Smartt as vice president of financial services. Smartt is based in Richmond and will lead Padilla’s financial services practice from its Manchester office. He previously worked in communications at DuPont, Capital One and Genworth.

Addison Clark produced a video and website article for First National Bank Small Business Finance. The three-minute videohighlights the bank’s work helping …