While there are many content channels to choose from, our 2024 B2B Marketing Benchmark Report found that social media is the top (75%) current channel and is expected to see high continued use to achieve success. Watch this session, hosted by Santi Pochat, VP, Brand Marketing at LinkedIn, to uncover top B2B business priorities in the coming year, and how Sunil Desai, VP, Brand Marketing at HubSpot and Judy (Statum) Toland, VP, Marketing at Meta foresee social helping them achieve those goals.
