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Digital Marketing

The Month That Was February 2023 [Video]

Hello, March! We’re storming through the calendar days at an alarming rate, and yes, we know it sounds predictable to say: “This year is flying by” – but let’s be honest, it is!

Let’s slow things down a bit and take a (LITTLE) trip back in time. That’s right, it’s time to talk about February. The month of love and romance, and a whole bunch of updates in the world of marketing. So, let’s get straight into it…

February’s search landscape

Though February saw many updates in search, with Google updating their guidance for best linking practices, alongside another (yes, you heard that right, another) product reviews update, we’re going to be talking about the topic that’s dominating SEO at the minute – ChatGPT and Ai generally.

  • ChatGPT is changing the way we create content, but what impact does this have on rankings?
  • In response to the success of ChatGPT, Google has launched their own AI software – meet, Google Bard.
  • An insight …
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