1 Google/Advertiser Perceptions, U.S., Driving Profitable Growth lead-generation study, n=350 lead-gen advertising decision-makers spending $50K or more annually on lead-gen advertising, May 13, 2024―June 5, 2024.
2 Google/Ipsos, 2024 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical (insurance, financial services, lending, home improvement, real estate, education, telecom) within the past 12 months; n=4,200 (unique respondents), 2024.
3 Google/Ipsos, 2023 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical within the past 12 months; n=4,202 (total respondents), 2023.
4Google/Ipsos, 2023 Lead Gen Study, U.S. residents 18+ who have filled out a lead form or made a purchase in a specified vertical within the past 12 months; n=1,308 (unique respondents for data representing brands discovered during journey and were ultimately purchased), n=1,231 (unique respondents for data representing brands NOT …