The habit of marketing – Sticky Marketing Club [Video]

Grant Leboff: One of the observations, I think, you make in the book, which certainly echoed with me is the idea that marketing isn’t just a one off thing. I think there a lot of people out there that treat marketing as, “oh yes, I did my marketing for this year or this quarter or whatever” and that, I think, in the book you refer to as a habit, which is a nice way of thinking about it. I’d love you to just expand on that a little bit more for our audience.

Bryony Thomas:Gosh, Grant, you’ve possibly found my most favorite topic. Yes! absolutely, marketing is a habit and I would say the analogy I use to get people to get this most is diet and fitness. So in many ways, people know that diet and fitness that works is a lifestyle choice. It doesn’t stop them going for that beach body …