The Future of Content Marketing: Is your content worth a price? | Udi Ledergor [Video]

One standard Udi Ledergor advises more content teams should adopt: would people pay to consume this content? Is your content valuable enough for people to pay for it?

It might sound far-fetched, but consider this: everyone subscribes to services like The New York Times, Spotify, or MasterClass. We all recognize the value of good content and are willing to pay for it.

Ask yourself: is your content worth paying for? If not, it’s time to reassess.
It shouldn’t be just an extended press release of your latest product that no one really cares about unless you’re a company like Google, OpenAI, or Apple, where product releases matter to people.

For everyone else, creating content that people want to consume for its own sake is crucial.

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