Think back to the last video you watched.
I’m willing to bet you saw it on social media.
You’ve no doubt heard mind-boggling stats like 500 million people watching Facebook video daily, or 8 billion Snapchat views every day.
Here’s the truth: video is the most important kind of content you can share on social today, whether that’s YouTube, Facebook, Twitter or LinkedIn (or newer kids on the block like Instagram and Snapchat).
And that’s even more true for B2B than it is for B2C.
With the popularity, creation and consumption of video marketing skyrocketing across all audiences, now is the time for B2B businesses and brands to think seriously about video content as part of their social marketing. Before it’s too late (gulp).
But if you’re totally new to using video as a B2B social tool, where do you start?
That’s why we’ve written this guide. It covers every step of video marketing on social media for B2B brands, to …