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the Chiefs have become the NFL juggernaut fans love to hate [Video]

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Social Media Marketing

The Kansas City Chiefs were once the loveable NFL underdogs, led by the good-natured coach who couldn’t win the big one, the plucky quarterback with the Kermit the Frog-like voice, and the superstar tight end with charisma to spare.Five years after their first trip to the Super Bowl in five decades, though, things have changed.As the Chiefs prepare to face the Eagles next Sunday in New Orleans with an opportunity to win their record third consecutive Lombardi Trophy, football fans are seeing Andy Reid’s bushy mustache popping up on TV commercials. They are hearing Patrick Mahomes’ voice seemingly everywhere. And Travis Kelce? He’s only dating the biggest pop star on the planet.All of that and more has contributed to a profound sense of Chiefs fatigue that has turned many NFL fans against them.“Chiefs fatigue was inevitable,” explained Mike Lewis, author of “Fandom Analytics” and a professor of marketing at Emory …

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