The Art of Balancing Customer Segment to Avoid Conflict to Gain Growth [Video]

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My podcast partner, Ryan Hamilton, has written a book without me. His co-author,  Annie Wilson, Ph.D., a senior lecturer of marketing at the Wharton School at the University of Pennsylvania, is undoubtedly an upgrade. We had them both on the podcast to discuss the book coming out next June. I thought I would share what we discussed here with you, too.

The Growth Dilemma is about the idea that as you grow by customer acquisition, it changes your brand. So, when you invite people with different preferences, personalities, values, and images, they bring all of those features of themselves to the brand. The dilemma of growth is how you can grow without limits or leading to conflict between customer groups.

Managing customer relationships is important to growth, and many brands miss …