Supercharge your customer journey with video

So, you’ve listened to what every marketing thought leader has been banging on about over the past few years. You’ve “implemented video” within your marketing campaigns and “utilised TikTok” to stay relevant in 2021. A toe has been dipped, but now you want to achieve an ROI that makes your boss swoon. Now, you’re ready to swim.

To spark ideas and supercharge your customer journey with video, we’ve come up with this handy 3-step guide. It’s not about putting video content out there just to appease the algorithm gods, but more about the stories you tell through those videos and how they put your customer at the centre.

Stick around if you’re looking to boost your video marketing strategy and create remarkable customer journeys that gain real results.

(Or rather, “the hero’s adventure”)

As a marketer, you’ll be familiar with the customer journey: awareness, familiarity, consideration, purchase and retention/repurchase. This is your customer’s story; to …