Starbucks has implemented new restrictions on its mobile ordering system, capping the number of items per order to 12 as part of a broader effort to reduce wait times.
As mobile orders surge, some Starbucks locations have struggled to keep up, slowing in-store operations and leaving baristas overwhelmed by large and time-consuming orders.
The new policy, which makes a shift in the company‘s online ordering strategy, is an effort to streamline Starbucks’ operations.
Less Complexity in Orders
In addition to capping the number of items per order, Starbucks also removed some customization options from the app.
Customers will no longer be able to add milk or lemonade to classic Refresher drinks, since—as the company noted—there are already versions of these beverages on the menu with those modifications.
Similarly, ordering a Caffè americano without waterhas been eliminated because a …