Freemans, the digital department store, announced today that singer, Sophie Ellis-Bextor, is the face of its Autumn Winter 2024 campaign.
The 119-year-old retailer has been on a revolutionary journey over the last four years, retiring its famous catalogue, focussing on driving growth and relevancy- transforming into a digital pureplay – occupying the online department store space.Sophie will sit front and centre of a renewed strategy that is designed to drive consideration for Freemans.com and celebrate its unique proposition which curates a whole host of major international brands, complemented by exclusive in-house designed and parent company Otto-sourced ranges.The strategy is specifically designed to reach new audiences with a host of new season fashion collections.
Freemanswill target the 40+ female shopper, demonstrating its fashion credentials, with the aim of positioning itself as a ‘style ally’, to a consumer group, who from recent research conducted by the retailer, still don’t feel …