CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels.

Panel: The Importance of Offsite Retail Media Measurement

John Eckhardt, Director, Global Marketing Science, Snap Inc.
Pamela Young, Head of Sales, CVS Media Exchange
Adrian Bolosan, Industry Principal, Media, Entertainment & Advertising, Snowflake
Moderator: Tameka Kee, Deputy MD, CIMM

Global Leadership Summit: Retail & Commerce Media – June 17, 2024

You’re watching coverage of Beet.TV’s Global Leadership Summit: Retail & Commerce Media, a Beet.TV Leadership Series at Cannes Lions 2024, presented by CMX, Criteo, LiveRamp & Snap. For more videos from this series, please visit this page.

Tags Marketing, Online Marketing, SMM, Social Media Marketing