Selling Services? 17 Ways to Use HubSpot for Lead Gen and Growth [Video]

Selling services is tricky: clients have to invest in something they can’t see or touch beforehand. Unlike physical gadgets, you can’t put your team’s expertise on a shelf for people to browse. Instead, it comes down more to reputation and references.  

That’s why effective lead gen when selling professional services centers around 3 key pillars: referrals, events, and establishing industry authority (i.e. thought leadership). 

However, the way you use HubSpot for lead gen is often wildly different from a product company (which unfortunately so much of the info online is for), so today let’s cover how you can use HubSpot to drive leads, market your services, and build trust with your audience. 

The real challenge of selling professional services 

When selling services, you’re essentially asking people to trust you can deliver what you promise, based on your reputation and (self-proclaimed) skills. it’s not enough to be good at what you do — you have to be able …