Rochester Downtown Alliance executive director shares goals for downtown | News [Video]

ROCHESTER, Minn. – Rochester Downtown Alliance (RDA) has promoted Shawn Fagan from Deputy Director to Executive Director. One of his goal is to increase strategic marketing through social media sites such as TikTok and Instagram. He also plans to use radio and print. 

He wants to increase visitors to downtown and when more people come it helps increase economic vitality. 

“The people that come to our city the more dollars that are invested in to it,” said Fagan. “So if we get people staying in hotels they’re going to want to go to brunch somewhere.” 

To attract small businesses RDA will work with Collider Foundation and the Rochester Area Chamber of Commerce to show entrepreneurs downtown is a viable place to set up shop. 

“Small business is a huge part of our economy,” said Fagan. …