As someone who eats, breathes, and sleeps performance, I’ll admit I was pretty upset to learn that Video Action Campaigns (VAC) would be folded into Demand Gen starting in Q2 2025. I love(d) Video Action Campaigns because they allowed me to target ads exclusively on YouTube.
Newer campaign types like PMax and Demand Gen have provided less control over where ads show across Google-owned and operated properties, as well as the Display Network.
UNTIL NOW.
In this post, I’ll walk you through some new updates and how they allow you to replicate Video Action Campaigns with greater control and flexibility, so you can make the most of the transition to Demand Gen.
Demand Generation Campaigns Get Channel Controls
This week, Google made a phenomenal change to Demand Gen Campaigns, giving advertisers the ability to choose which channels they’d like to show on. Instead of grouping all channels together, Demand Gen now allows you to select specific platforms, including YouTube “surfaces” like in-stream, in-feed, and Shorts.
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