Lenovo’s latest campaign celebrates digital artistry and creativity while introducing the world to its Yoga Pro 9i laptop (called the Slim Pro 9i in North America).
Led by creative agency SuperHeroes New York, the mixed reality campaign enlisted 3D artists who used Lenovo’s Yoga Pro 9i laptop to create assets for social media that feature real world landmarks and graffiti being transformed or redesigned in creative ways. The digital imagery can be viewed across TikTok, Instagram and YouTube.
The campaign uses digital artwork from eight artists: @origiful, @hati.hait.mas, @shanef3d, @eravfx, @marblemannequin, @mreGFX, @shutterauthority and @scaprendering.
“For young creators, the city is their playground,” said Rogier Vijverberg, founder and chief creative hero at SuperHeroes. “Using their smartphone and newly available AI-driven 3D image capturing tools, digital artists can now place their artworks anywhere they like, creating work in a new category we are calling extended reality.
“The art of graffiti is actually turning …