Ranking higher on Google has become the holy grail for businesses and marketers, especially with how much tougher it’s getting to navigate around Google’s SGE prioritization. The quest for the top spot on Google’s search results page is not just about bragging rights – it’s about visibility, credibility and, ultimately, driving more traffic to your website.
And because marketers are having to tighten their belts and find new ways to help their website(s) rank, we’ve taken it upon ourselves to dig in a little further to find out what it takes to play Google’s game.
Ok, that’s slightly tongue in cheek, but the truest way to Google’s heart isn’t by placating its algorithm. It’s by providing actually useful content to the people who use Google. In this guide, we’ll look at the essential strategies for improving your Google rankings.
Help Me Boost Rankings (and Revenue)
Search engine optimizationis the backbone of any effective organic digital marketing strategy. …