PunThai Coffee redefines ‘Thainess’ with Grey Thailand adobo Magazine [Video]

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BANGKOK, THAILAND — What thoughts spring to mind when you think of Thailand? An abundance of magnificent temples adorned with golden statues, an elephant ride, or a traditional Thai dance with intricate movements. 

Through the eyes of foreigners, Thai cultural uniqueness is often portrayed and identified as “Thainess.” However, Thais view themselves differently, particularly in this modern age of digital technology, which profoundly impacts their identity, way of life and how they think and react to issues. Thais possess a playful sense of humor, often reflected in their online content and popular meme culture. 

In a move to help expand PunThai Coffee‘s customer base from the current upcountry travellers to urban Gen Zers, Grey Thailand‘s campaign, “Creative Thai Taste,” has brought elements of modern “Thainess” to showcase the distinctive identity of PunThai Coffee. PunThai Coffee embraces creativity while helping Thai farmers by meticulously crafting beverage menus with locally …