Programmatic advertising: Reach your audience in new moments [Video]

Programmatic advertising is growing rapidly with worldwide spend expected to reach $725bn by 2026. The channel presents marketers with granular targeting capabilities and an exciting array of creative ad formats to captivate your audience and cut through your competition. There’s no wonder it’s growing in popularity. 

If you’re already utilising traditional media buying methods to advertise across platforms such as display and video, switching to programmatic ad buying is a much more efficient way to reach your audience, giving you access to wider inventory across the web. If you are not currently advertising via these channels, learning about the benefits could unlock untapped opportunities for your brand. 

There is a common misconception that Programmatic is for larger businesses with big budgets, however, due to its efficiency, this isn’t necessarily the case. Real-time optimisation across Programmatic platforms allows for flexibility in spending and granular targeting ensures budget wastage is kept to a minimum. 

To help you …