Who: Non-alcoholic beer brand Partake, with Hard Work Club for strategy and creative; Feather Studio and Zinc Production for production; Beacon Street Studios for audio; Partake for media.
What: “Make It Happen,” a new brand platform and campaign that promotes Partake’s ethos of living life without compromise.
When & Where: The campaign will run in Canada and the U.S. through October, including OLV, digital out-of-home, social, and wild postings.
Why: The platform is encouraging consumers, and urban millennials (age 25-40) in particular, to think of Partake non-alcoholic beverages as their go-to drink in moments of spontaneity, by showing them all the ways in which the brand can help facilitate their best life without the negative effects– such as high calories, and next day hangovers– that come with alcohol consumption.
“Partake’s philosophy is about more than just enjoying a great drink; it’s about having the courage to make the most of every moment,” said VP of …