Pantone’s 2025 Color of the Year Is All About ‘Comfort’ [Video]

“Mocha Mousse” was announced as the Pantone Color of the Year for 2025, and experts told Newsweek that the hue’s familiarity encompasses the current global attitude.

Newsweek has reached out to the Pantone for comment via its online media form.

Why It Matters

Color theory allows for people to understand how colors interact with the visuals of different hues and shades. Colors often impact how someone feels, with the values having a psychological impact that’s often used in art, design and marketing, with 90 percent of initial product assessments based solely on color, Atefeh Yazdanparast, an associate professor of marketing at Clark University, told Newsweek.

The idea of familiarity and comfort with a natural brown within 2025 has already proven a necessity after the world has faced multiple attacks within just the first few days of the new year. Shamsud-Din Jabbar was named the suspect in the New Year’s truck attack on Bourbon Street in New Orleans, Louisiana, that killed …