Categories
Social Media Marketing

M&M’s “spokescandies” removed from marketing in favor of SNL alum Maya Rudolph [Video]

The candy company Mars is removing M&M's "spokescandies" from its marketing campaigns in favor of actress Maya Rudolph. This comes after social media backlash over the changes in the appearance of the candy characters. Northwestern University clinical professor of marketing Timothy Calkins joined CBS News' Vladimir Duthiers and Anne-Marie Green to discuss what it means for the brand and the impact social media can have on decisions in the boardroom.

Categories
Shopify

What Are Shopify Apps & How To Use Them [Video]

Quick run-down on what Shopify apps are and how to properly use them in order to increase traffic to your ecommerce store and land more sales.To learn more about how to be a good independent business owner, watch this video https://youtu.be/ferhOYx1NMo SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your online business: https://bit.ly/3vHxSYi #shorts

Categories
Social Media Marketing

301: Ryan Berman on the Importance of Courageous Ideas 01/26 by Columbia Sports Management [Video]

Joe sits down with Ryan Berman, founder of Courageous, an agency that focuses on creative and courageous marketing. He shares how he got his start in advertising and what is was like to watch the industry change around him. He explains why he left New York for San Diego to become an entrepreneur and pursue his belief in courageous ideas. Berman explains why he fired himself from the first company he started and how that led to him writing his book, Return On Courage: A Business Playbook For Change. Berman shares his tips for bringing a more creative mindset to risk-averse companies and the overall importance of being courageous. He also discusses why he started his nonprofit called Sock Problems. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. Links: Website: https://ryanberman.com LinkedIn: https://www.linkedin.com/in/courageousideas/ Sock Problems: https://www.sockproblems.com

Categories
Small Business Marketing

The True Costs of Running a Business [Video]

Every small business owner knows the reality of cash flow, but how much does it really cost to set up a business and keep it running? We'll take a look at the real numbers behind my businesses and explore some scary statistics about small businesses in the UK. Get the facts and make the best decisions for your own business. Try Entrepreneurs University 14 FREE Trail Here: https://jamessinclair.net/ #business #businessowner #entrepreneur