A Deep Dive Into Vehicle Listing Ads [Video]

Now more than ever, people are starting their research for a new car online. In fact, a Google/Kantar Gearshift Study found that 89% of research for new cars happens online in the US (with both coasts pushing much closer to 100%). The same study found that search continues to be the top online source for researching a new vehicle with 78% starting their car research on a search engine.

Not only are shoppers are researching online… they are purchasing online too with 16% of new car buyers ordering or purchasing their vehicle online in 2021, compared to 1% in 2018! More so, a more recent study found that nearly 70% of car buyers are considering an online purchase for their next car.