Online Supply Pathway of Age-restricted Ads [Video]

The ASA has recently published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.

Given concerns about children’s exposure to these ads in media popular with them, the ASA’s five year strategy commits to protecting children and other vulnerable audiences and bringing greater transparency and broader accountability to this and other areas of our online advertising regulation.  

This study uniquely presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring, of age-restricted ads mistargeted to websites and YouTube channels disproportionately popular with children. In doing so, the report delivers fascinating insights that should help to reduce still further children’s exposure to age-restricted ads online.

The study also reveals, across the range of responses we received from parties identified in the report, various and substantial compliance processes in place, and steps taken, to …