Online Grocery Shopping Growing in Popularity [Video]

Nearly half of Hungarians now use the home delivery services of online supermarkets when shopping for groceries, writes Magyar Nemzet. What makes online shopping attractive for most costumers is that it ensures they do not end up with products they do not really need, and it saves time, points out a recent survey commissioned by Ipsos Hungary and conducted by DODO, a specialist in data-driven home delivery solutions, and Tesco.

Regardless of age and place of residence, an increasing number of people are recognizing the benefits of online shopping and are regularly using this option.

According to the national, representative survey, 29% of the population buys groceries with home delivery at least monthly, and a further 15% more than once a year. This means that 44% of Hungarians who use the internet are now online supermarket shoppers. In addition to the capital and the county seats, home delivery of groceries has also …