One of the hard lessons companies have learned about e-commerce is that everything can go according to plan right up to the time a customer clicks the “Buy” button, but if you don’t get the order fulfillment process right, it can have negative consequences — not only with regards to customer experience and satisfaction, but financially as well. Simply put, what happens after the purchase, from checkout to final delivery, matters. What actions are companies taking to address the e-commerce fulfillment challenges? How can technology help? Those are two key questions I discussed with Hueman Ortiz, Manager of New Projects Development and Administration at Omnilife, and Walter Heil, Senior Vice President, Americas at Parcel Perform, on a recent episode of Talking Logistics.
E-Commerce Challenges at Omnilife
Omnilife is an international manufacturer and distributor of nutritional supplements, as well as personal care and beauty products, with plants in Mexico and Columbia and distribution throughout the Americas, …