Ocados customers voices applied to animated fruit and veg in new multi-media campaign by St Lukes Marketing Communication News [Video]

Ocado Retail, the UK’s fastest-growing online supermarket, launches a new integrated campaign from the first day of the new year – which cuts through the usual January price-cuts offers and sales retailer messaging.

The TV ad, which launches 1 January and runs through to 31 March, will appear in 30-second and 10-second versions, and is supported by a series of 15-second and 6-second films across social channels.

The new Ocado – Value worth talking about campaign is created in the style of a mockumentary where animated fruit, veg and other food items speak with unscripted praise for the brand provided by Ocado’s real customers.

The 30-second TV spot features animations of a vegetable-laden kitchen table. Throughout, we hear fans marvel at the value and the service of the brand, including the voice-over of Ocado fans Ruth and Dorothy, from Brighton. Ruth explains that “Ocado match your shop on thousands of products to Tesco.com”. To which, Dorothy replies, “Mum thinks …